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“It’s one of the fastest-growing phenomena on the Internet.” New York Times

The world is tweeting mad, yes, everyone it seems has gone twitter mad.

What is it ?

Watch the video below, which explains what twitter is

What are you doing ?

OK - someone tweets you with the question What are you doing ? ….. You have 140 words to explain what your doing, and you have many options on how you update your twitter - online, from your phone - and everyone seems to be clamouring to plug their products into twitter.

The tricky part is explaining what you are doing in less than 140 words, so unlike a blog which can run into a thousand words or more and contain rich media content, you need to keep it short and snappy.

Is this a new way of communicating ?

Maybe so - its still too early to tell but there is a trend developing. Maybe its not that out of step with the way a fast moving business works - w4 find we are getting less and less time to pitch to customers - so we need to focus our efforts on the key points that are relevent to our audience - its the same with twitter - condense your thoughts and make your point snappy - keeping your audience engaged and informed.

Wheres my twitter ?

So where’s my twitter - well it does seem to beĀ  addictive and appears to take up a lot of time telling the world that your sipping your tenth expresso of the day - so I’ll pass for the moment - I’ve got some real work to be getting productive with. But we are currently developing some products that we can see twitter being a use - on the customer service and marketing side.

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